Plenty
A modern, welcoming brand identity for a new café in Mumbai
SERVICE
Branding & Identity
Logo Design
ROLE
Creating the identity and the collateral
Background
A new café in Mumbai needed a distinct brand identity to stand out in a crowded market. The challenge: create an atmosphere that felt both modern and cozy, appealing to a broad range of customers from young professionals to families. The brand had to be memorable, functional, and able to resonate across different touchpoints.
Crafting the Identity
I developed a visual identity that was clean, approachable, and flexible.
The logo needed to be simple but strong enough to work across all applications—from packaging to signage.
The symbol of plate drew from the joy the cafe feels in serving its customers well plated, good tasting food.
The colour palette and typography were chosen for their balance, ensuring the brand felt inviting yet contemporary.
We designed a full range of collateral—from menus and coasters to takeout packaging—each piece considered to support the café’s story and create a cohesive experience.
Enquiry - Volume 1
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