I partner with companies and agencies to take the creative lead in building brand identities, designing for events, building communication campaigns and designing books and reports.
I’m hired by clients of all sizes, from multinationals to companies of one. I work independently and have long-term partnerships with organisations for their design requirements.
Some past and present clients include Tata Sons, TAS, TMTC, Yokohama, Ashoka University, Air India, United Nations Development Programme, Hourglass Research, Allcap Communications, Vakils Premedia, Good Business Labs etc.
My creative process
My approach is flexible and depends entirely on what needs to be done. That said, when an agreement is reached, projects tend to include research, creative strategy, design, and implementation.
Timely deliveries and clear communication are critical parts of the process for me.
My design ethos
Good design is achieved by working intelligently
It is critical for me to understand the purpose for which we are creating something. Agreeing on what we trying to achieve and establishing the target audience is as important as knowing the medium of communication (web / print / event etc).
Good design is beautiful and functional
It can help to communicate complex things simply, and make data interesting, it can tell a story or be used to inform, as long as it communicates what it is trying to.
Good design helps communicate
complex things simply.
Some of my work
Consultant Creative Director for the Tata Imagination Challenge 2023 Campaign - India’s biggest idea competition, with more than 2.63 lakh participants coming from 10,000+ campuses across India and 80+ Tata companies worldwide.
A new brand identity for Tata Imagination Challenge
Consultant graphic designer for the Tata Group for SCIP, TMTC, ONEderful World, TAS
Books and reports for Ashoka University, ranging from research magazines, climate change to commemorative books.
As a consultant with Allcap Communications, a media and communications company, I have led the design and development of their corporate books as well as some of their business communication projects.
Aside from designing, I have also helped shape the design team in accordance with the requirements of a communications agency. Working with young designers to help them reach their potential is something I never tire of.
Clients
I’ve had the privilege of working with some exceptional clients and partners
