GutMatters
A concept design for the branding of a pharmaceutical conference on Ulcerative Colitis
SERVICE
Brand Identity
Event Design
ROLE
Creating the Brand Identity
Background
Ulcerative colitis is a type of inflammatory bowel disease (IBD) that causes inflammation in the innermost lining of the the colon and rectum.
While the exact cause is unknown, it's believed to involve an abnormal immune system response where the body's immune system mistakenly attacks the digestive tract.
This design was built for a conference to be hosted by a pharmaceutical company bringing together gastroenterologists and specialists in the field of ulcerative colitis.
Concept
Ulcerative Colitis is doagnosed using either an endoscopy or colonoscopy by which a doctor can view the inside of a patient's colon.
It is a disease of flare ups - symptoms come in waves. They can be mild, moderate or severe.
This formed the basis of the branding where we depicted how symptoms appear and how medical formulations interact with the gut to control symptoms.
ICPP Growth Conference
Brand Identity for the conference on India's growth strategy
Crossroads
Ashoka University's Report on the future of Climate Action
