Crossroads
A publication by Ashoka University’s Centre for Climate Change and Sustainability that brings key milestones and research achievements in Climate Action into focus.
SERVICE
Editorial Design
ROLE
Creative Direction
Background
Climate change is often clouded by an overload of data and agendas, leaving its true urgency obscured. Crossroads was created to cut through the clutter and tell a compelling story about Ashoka University’s Centre for Climate Change and Sustainability (3CS) — one that resonates with a wider audience and sparks action.
In partnership with Allcap Communications, I led the creative direction of this project, transforming data-rich research into an engaging publication. Our goal: to connect with investors, collaborators, and the broader public, while reinforcing 3CS’s commitment to sustainable solutions.
The Concept
We ensured that 3CS's established branding elements — including their color palette and iconography — were seamlessly integrated throughout the publication. This not only enhanced the visual appeal but also helped clarify the flow of information, making key elements stand out and reinforcing the Centre’s identity.
GutMatters
Identity design for a pharmaceutical conference on Ulcerative Colitis
Ashoka Alumni: Our Stories
An alumni publication celebrating the achievements of Ashoka's graduates.
