Campaign 2023 - Tata
With 2.63 lakh registrations, Tata Imagination Challenge is India's largest idea competition
SERVICE
Campaign Design
ROLE
Creative Direction
Driving Online Communication
Tata Imagination Challenge is an idea competition held annually inviting college and post graduate students to bring their ideas to the challenge.
The competition structure includes 4 rounds - 3 online and the final round in person at Bombay House, the historic headquarters of the Tata Group.
After having established a brand identity, I was campaign creative director for the 2023 campaign. Our aim was to drive up registrations and ensure continued participation by the participants who progressed.
The first few rounds included communication for digital audiences - we built communication to arouse curiosity, drive engagement and participation, explain rules, details and methods and make announcements.
The Grand Finale
The top 50 ideas are the finalists! 50 winners get the opportunity to present their idea to a panel of senior Tata leaders in the final round of Tata Imagination Challenge 2024. They are invited to attend panel discussions and interact with each other.
During the Grand Finale, Finalists will get a chance to meet Tata leaders and fellow Finalists during an all-expenses paid two-day immersive experience in Mumbai, receive Tata brand goodies & vouchers. and visit Bombay House, the headquarters of the Tata group.
We built the communication for this event from the on event branding to the giveaways (Starbucks branded bottles, bagpacks, thsirts, pin badges, stickers etc).
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