Valli aims to create ayurvedic beauty products using only natural ingredients. They emphasize the need to stay away from chemicals, preservatives, artificial perfumes and colours. After having created the logotype – a wordmark with  Valli as the name of the brand being the core focus, adding curvature to it and combining it with a leaf to make it easily recognisable as a natural product, we then worked on positioning and design of the soap labels. There were 9 types of soaps (four of which have been showcased here). We created illustrations of the main ingredients – rose, orange, neem, aloe vera, sandalwood, almonds, frangipani, walnuts, turmeric and taking inspiration from their colours created the label design.